Marketing Manager – Real Estate Brokerage

Role Overview The Marketing Manager will be responsible for developing and delivering strategic marketing initiatives that enhance the market positioning, visibility and commercial performance of the Residential & Commercial business divisions. Working closely with senior management, business line heads, the role will lead the development and implementation of integrated marketing strategies, campaigns and communication initiatives. The successful candidate will play a key role in strengthening brand presence, supporting business development, generating new opportunities and ensuring marketing activities deliver measurable commercial value.   Key Responsibilities  Marketing Strategy & Business Development   -         Develop and implement strategic marketing plans aligned with the company's overall business objectives and the growth ambitions of the company. -         Translate commercial priorities into targeted marketing strategies that strengthen market positioning, increase brand awareness and support revenue generation. -         Identify emerging market opportunities and develop innovative marketing initiatives that create competitive advantage. -         Work in close partnership with division heads to understand business requirements, establish priorities and deliver tailored marketing solutions. -         Take ownership of the Residential & Commercial marketing strategy, ensuring the delivery of initiatives that support business development and commercial objectives. -         Maintain ongoing engagement with senior stakeholders to assess marketing requirements, review performance and adapt strategies in line with evolving business needs.   Campaign Management & Brand Development   -         Lead the development and execution of integrated marketing campaigns across digital and traditional channels, including social media, email, websites, digital advertising, print and direct marketing. -         Ensure campaigns are supported by clear objectives, defined target audiences, measurable KPIs and appropriate performance reporting. -         Oversee the creation and delivery of marketing collateral, including corporate presentations, brochures, advertisements, promotional materials and digital content. -         Maintain consistency in brand identity, messaging and market positioning across all relevant business divisions. -         Identify opportunities to enhance the company's market presence through targeted campaigns, strategic partnerships and innovative communication channels.     Content, Communications & Public Relations   -         Establish and oversee a structured content strategy that promotes the expertise, services and market capabilities of the Residential & Commercial divisions. -         Enhance the visibility and professional positioning of heads through media engagement, thought leadership, industry commentary and strategic PR initiatives. -         Develop opportunities for senior stakeholders to participate in relevant industry publications, interviews, media features and professional forums. -         Coordinate with internal and external communications teams to maximise brand exposure and ensure consistent corporate messaging. -         Support the development of compelling market content, research-led insights and business communications that reinforce the company's industry reputation.   Events & Client Engagement   -         Lead the organisation and execution of corporate events, client functions, networking opportunities, industry roundtables and relevant market engagements. -         Identify and recommend event opportunities that strengthen client relationships, increase market visibility and support business development objectives. -         Coordinate with internal departments and external suppliers to ensure events are delivered professionally and in line with agreed objectives and budgets. -         Oversee corporate branding initiatives, promotional merchandise, client gifting and related marketing activities.   Budget Management, Performance & Reporting   -         Develop and manage marketing budgets in collaboration with the relevant service line heads, ensuring expenditure is aligned with agreed priorities. -         Monitor campaign performance and marketing effectiveness through structured reporting and performance analysis. -         Establish and maintain relevant KPIs to measure campaign success, lead generation, brand exposure and overall marketing contribution. -         Provide regular performance updates, identifying areas for improvement and opportunities to optimise marketing investment. -         Ensure marketing resources are deployed efficiently to maximise business impact and return on investment.   Stakeholder & Project Management   -         Work collaboratively with sales, business development, operations, communications and other internal departments to ensure alignment between marketing initiatives and business objectives. -         Manage multiple projects simultaneously, maintaining high standards of execution, quality and delivery. -         Coordinate with internal and remote marketing resources to ensure effective implementation of campaigns and marketing deliverables. -         Provide support to the Head of Residential Marketing on strategic initiatives, departmental projects and wider business requirements. -         Undertake additional responsibilities relevant to the role as required.   Skills, Experience & Qualifications   Education & Professional Experience   -         Bachelor's degree in Marketing, Business Administration, Communications or a related discipline. -         Minimum of three years' experience in a marketing role, preferably within real estate, property consultancy or professional services. -         Demonstrable experience in developing and implementing marketing strategies that support business growth across multiple service lines. -         Previous experience managing integrated marketing campaigns, brand initiatives and commercial marketing projects. -         Experience managing marketing budgets and evaluating campaign performance against defined business objectives.   Technical & Marketing Expertise   -         Strong understanding of digital marketing, social media, content strategy, brand management, public relations and corporate communications. -         Practical experience with CRM platforms, marketing automation systems and campaign management tools. -         Working knowledge of Salesforce, Salesforce Marketing Cloud and Zapier. -         Strong analytical capabilities, with the ability to interpret marketing data, evaluate campaign performance and identify opportunities for improvement. -         Understanding of residential and commercial property markets, including key industry trends and competitive dynamics. -         Advanced proficiency in Microsoft Office applications and presentation tools. -         Ability to adapt quickly to internal business systems, processes and technology platforms.   Core Competencies   -         Strong commercial awareness and the ability to connect marketing activities with wider business objectives. -         Excellent written and verbal communication skills, with the ability to produce high-quality corporate content and presentations. -         Strategic and creative thinking, supported by strong analytical and problem solving capabilities. -         Excellent stakeholder management skills, with the ability to influence, negotiate and present ideas to senior management. -         Strong organisational and project management capabilities, with the ability to manage competing priorities and deadlines. -         High levels of professionalism, initiative and attention to detail. -         Ability to work independently while contributing effectively within a collaborative, cross-functional team. -         A proactive, adaptable and solutions-oriented approach to work. -         Understanding of regional business culture, market practices and relevant regulatory requirements.   Language & Mobility Requirements   Fluency in written and spoken English is essential. Arabic or additional language proficiency will be considered an advantage. Flexibility and willingness to travel as required.